When utilized in Web commerce, intelligent agents can walk a customer through a sale and send incoming information to a database for processing. Intelligent agents can also be programmed to hold general conversations with customers, give general advice, make recommendations, gather information, conduct marketing surveys, open Web pages, do searches, send e-mail, launch multimedia presentations and do just about anything else the developer wants to have done in a Web environment to create a more active/engaged user.“Forrester Research statistics that say a typical customer call handled by live agents cost about $33. The same call handled in a chat-room environment is $7.80. But if a bot can find the answer from the company knowledge base and automatically deliver it to the caller on screen, the cost is $1.17.” (InfoWorld - February 7, 2000)
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manage Web resources for business and government.
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